Black Friday, one of those sweet moments of the year for all eCommerce and for the whole chain of shipments later, the visits to the landing page soar and the conversion ratios are triggered like the cork of the cava of some trades celebrating the metrics. All that volume of packages has to reach our customers in some way, it is no longer enough to be happy to confirm the purchase, we must make sure that your experience is the best possible and everything starts because your purchase arrives on time to its destination.
A relatively short time ago it was quite simple to make the deals, but with the rise of online purchases and shipments in a few hours, the logistics sector, and specifically the last mile, is
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beginning to collapse. If the fact that delivery vehicles currently have to visit the same building more than once a day, we add the increase in fuel prices and the restrictions that are being imposed on the circulation of vehicles in urban centers, today more That intelligent route planning is never of crucial importance. Why?