Tag Archives: DAMA UPC

Why optimization of routes is the great hope of the Smart Cities?

Black Friday, one of those sweet moments of the year for all eCommerce and for the whole chain of shipments later, the visits to the landing page soar and the conversion ratios are triggered like the cork of the cava of some trades celebrating the metrics. All that volume of packages has to reach our customers in some way, it is no longer enough to be happy to confirm the purchase, we must make sure that your experience is the best possible and everything starts because your purchase arrives on time to its destination.

A relatively short time ago it was quite simple to make the deals, but with the rise of online purchases and shipments in a few hours, the logistics sector, and specifically the last mile, is



beginning to collapse. If the fact that delivery vehicles currently have to visit the same building more than once a day, we add the increase in fuel prices and the restrictions that are being imposed on the circulation of vehicles in urban centers, today more That intelligent route planning is never of crucial importance. Why?

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Do we need to innovate in innovation?



Barcelona is among the ten European capitals that are considered technology hubs. Furthermore, it was named European Capital of Innovation in 2014 and the “smartest city” in the world in 2015.

Catalonia has managed to attract a considerable amount of private investment in recent years, specifically, 56% of all foreign investment in Spain in 2015. It is the European region with the greatest capacity for foreign investment in corporate innovation and development, with over 1.07 billion euros invested between 2010 and 2015. Spending on innovation increased to 3.1 billion euros in 2014.

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